"...are not your average Fineliners. Each pen contains two powerful magnets, allowing them to attract one another, and become the centrepiece of your desk. Colouring is only the beginning!"
In collaboration with Nestor Pestana, I devised a produced a series of promotional videos to communicate a selection of the playful applications of MAGNETIPS pens. Inspired by the versatility of the magnetic pens, we bought to life the classic and imagined new uses for the product.